Buy the book at any of the links below. Yay options!
STOP READING SLIDES
HOW TO NAIL CREATIVE PRESENTATIONS AND SELL YOUR BEST IDEAS
Everything you should(n't) do to convince clients to buy your risky, unique, award-worthy ideas.
"Stop Reading Slides is full of practical, tangible methods and practices to help you become a comfortable, confident, powerful persuader. In a way that will feel natural and true to you. This book is written by a creative, for creatives. An insider's guide to stepping outside your head in order to present your work in the way it deserves to be seen.
If part of you cringes at the idea of "selling" and another part of you constantly mourns the loss of your best ideas simply because the client doesn't get them, this book is for both parts." -Greg Hahn, Co-Founder & CCO of Mischief USA
This book is about all the things we kinda-sorta know we shouldn't do in meetings.
Even more importantly, it's about all the things we should stat doing instead.
It's about how you should stop monologuing. And how to start engaging clients.
It's about how to ditch the agency template. And tell a better story.
It's about how to stop getting stumped in meetings. And how to always be prepared.
In short, it's about how to stop selling safe ideas. And how to start selling the best ones.
Thomas Kemeny, Author of Junior. Freelance CD/CW & Speaker.
“Really liking your book. I was terrified after my excitement that it'd be just a bunch of drivel bullshit like ‘consider your audience’, but I find myself underlining a lot of ideas. I got my art director to buy it too. Quite lovely.”
Martin Carrière, Head of Client Services @ Pigeon Brands
“This is the ONLY book I have read where I have thought to myself ‘This must be the lost manual/class’ I missed in school.
It’s filled to the brim with amazing tips, great reminders and the confidence inducing intel I’ve been searching for a very long time.”
Cameron Day, Author of The Advertising Survival Guide Trilogy. Freelance CD/CW & Mediocrity Repellant
“If you don't soak up Ben's book on presenting, prepare to start coming in second or third with alarming regularity.
Time to learn what the best agencies and luckiest readers (Mischief. Droga. 72&Sunny. Me.) now know about presenting with power and confidence.”
Avery Harrison, Creative Director @ Mutiny
“It's such a great book and—unlike most advertising books that are just full of stupid platitudes by and for white men who come from money—full of real and actionable advice. And your experience as a copywriter is obvious, which makes it a pleasure to read.”
Elliott Starr, Creative Director @ Impero